Who is Mr. Bob?
Hector Borboa, aka Mr. Bob, Is a Mexican illustrator whose constant exposure to movies, cartoon, series, toys and rock from the 80's mutated his brain which gave him the ability to use his right hand to illustrate ideas and bring them to life, now, he requires a considerable dose of Coffee or Dr. Pepper™ (or as he calls it, Ambrosia of the Gods ) to run at his full potential, it has been told that he uses a Moleskine™ where he writes and doodles ideas.
He's nuts for character design, illustration, UPA style, animation, branding & world domination!!!… emmm… Sorry!, that last part was written by my evil dachshund.
The Devil is in the details.